Marketing Partnership Opportunities
Rally Royale Oman Grand Tour
MARKETING PARTNERSHIPS
The Rally Royale Oman Grand Tour presents an opportunity for luxury brands to associate with classic car marques and with the premium destination of the Sultanate of Oman. It’s an exciting venture, with huge potential for developing favourable, engaging and stimulating stories that can be used to complement brand and marketing strategies. The key themes are heritage, innovation, creativity and engineering excellence.
Through our own and the extensive contacts of the Oman Ministry of Tourism (including the BBC, Oman TV, Travel Channels, CNBC, UK and International press) we expect to have significant local, regional and international press and media coverage for this event. The rally has already received attention and exposure both within Oman via Oman TV and local publications, and internationally through quality publications and media such as Octane, Oman Times and World Traveller to name a few.
Click on the image to see an endorsement by the Oman Ministry of Tourism.
For more information on specific options, features and benefits please contact:
Ruba Jurdi / +44 7970 942 928 / oman@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / oman@rallyroyale.com
Businesses that partner with Rally Royale can:
- Get value from associating with premium brands.
- Increase their local exposure to a premium market in Oman and the UAE.
- Bring awareness of their services to a wider international high net-worth audience.
- Facilitate a better understanding of Oman’s cultural and natural heritage through the positive association with a premium event.
- Raise positive awareness of a key message, for instance “Safety first” or “Visit Oman”.
- Gain long lasting benefits such as product placement opportunities in media and online archives such as YouTube, Facebook, Flickr and Instagram.
For more information on specific options, features and benefits please contact:
Ruba Jurdi / +44 7970 942 928 / oman@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / oman@rallyroyale.com
The two heroes are Oman and the cars.
Oman is successfully positioning itself as the premium high-end tourist destination in the Middle East. It offers luxury lifestyle, dramatic scenery, unique cuisine and a rich heritage. Oman has a cultural and commercial affinity with the UK and Europe, and welcomes visitors with open arms.
For 2015 we are inviting pre-seventies classic car owners. Among these will be premium international marques such as Bentley, Rolls Royce, Mercedes, Porsche, Aston Martin and Jaguar – as our car heroes. They represent the pinnacle of engineering, performance and lifestyle, and have done for the last century.
These cars together with the dramatic scenery and opulence of Oman will provide perfect narratives, photo and film shoots. For example, envisage your new product being launched alongside its heritage counterpart with Oman as the backdrop.
For more information on specific options, features and benefits please contact:
Ruba Jurdi / +44 7970 942 928 / oman@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / oman@rallyroyale.com
We can offer the following marketing packages:
- > Silver
- > Gold
- > Platinum
- > Bespoke Call to discuss your requirements
Below find an outline of main benefits that partners can generally expect (subject to contract). Additionally, our commitment is to identify each partner’s specific objectives, and set out to achieve this through a jointly agreed programme.
HOW YOUR SUPPORT WILL BE INVESTED
Our intent is to create one of the most memorable and enduring experiences, not just for participants, but also for a wider community of enthusiasts, and the associated business community that can benefit from associations. Specifically, funds will be used to improve the experience for all stakeholders (especially the participants) and thereby the success of the event. We will make selective investments in promotion, marketing and logistics. For instance: further discounts to drivers, increased security, improved communication, gala dinners, street events, prize giving, promotional videos and to cover any accrued cost for filming, journalism and advertising for the event.
Rally Royale is also committed to making a contribution back to the community through charitable donations or CSR.
PRINCIPLE PLATINUM MARKETING PARTNER
STATUS AS PRINCIPLE MARKETING PARTNER
- Organisation’s logo appears in all communication, including all rally vehicles.
- Use of the Tour name and material in own marketing
NETWORKING & ENTERTAINING
- 10 min talk time at one VIP Gala event
- Table for 8 guests at the VIP Gala event
- Verbal recognition
- Prominent display of your logo on event banner at key locations.
PUBLICITY & PROMOTION
Signage
- Up to 4x Rally logo sticker on 4x car
- Organisation’s logo displayed on all rally support vehicles
- Organisation’s logo on Rally garments
Printed materials
- Organisation’s logo on Road Book cover
- Organisation’s logo in RR Magazine
- Organisation’s logo on Banners
Web and social media
- Organisation’s logo on rally home page.
- Organisation’s logo on the partner’s page of Rally Royale Oman event alongside a 75-word profile.
- Logos displayed will be linked directly to your website
- Logo regularly featured in social media
MARKETING & ADVERTISING
- Benefits of exposure through our official media partner, the Ministry of Tourism, with its extensive network and media coverage locally, regionally and internationally.
- 3x 200 word article in an e-News prior to event
- 1x 150 word article in RR Road Book / Magazine
- 1x double page colour advertisement in Road Book & Tour Booklet
- Organisation’s logo in footer of marketing correspondence
- Organisation’s 45 word profile in footer of Press Releases
- 4x Press Release featuring your involvement
VIDEO COVERAGE
- Option to have subtle product placement in Oman Grand Tour video
- Organisation’s logo top of Video Credits
- Videos distributed via media partners
- Rights to show videos online
SPECIAL OPPORTUNITIES
- Option to choose one of the following:
- Anchor event for launch of product or service
- Advertorial featurette in Oman Grand Tour Video
- Extended advertorial feature in Oman Grand Tour booklet.
OPTIONAL EXTRAS
We will consider requests for promotions that have not been listed here. For example:
- Flags & Banners
- Souvenirs
- Organisation’s logo on Rally garments
- Bespoke advertising campaigns
We are also more than happy to tailor the above packages to suit your desired benefits and budget whilst maximising your exposure.
GOLD HEADLINE MARKETING PARTNER
STATUS AS HEADLINE MARKETING PARTNER
- Organisation Logo on 2x cars.
- Use of the Tour name and logo in own marketing.
NETWORKING & ENTERTAINING
- Table for 4 at two VIP Galas
- Verbal Recognition.
PUBLICITY & PROMOTION
Signage
- Organisation’s logo displayed on all support vehicles.
- Public display of organisation’s logo in featured position on event.
Printed materials
- Organisation’s logo on Road Book / Magazine
- Web and social media
- Organisation’s logo on home page
- Organisation’s logo on the partners’ page of Rally Royale Oman event alongside a 75-word profile.
- Logos displayed will be linked directly to your website.
MARKETING & ADVERTISING
- Benefits of exposure through our official media partner, the Ministry of Tourism, with its extensive network and media coverage locally, regionally and internationally.
- 1x 200 word profile in an e-News
- 1x full-page colour advertisement in Road Book / Magazine
- Organisation’s logo in footer of marketing correspondence
- 2x Press Release featuring your involvement.
VIDEO COVERAGE
- Product placement in Oman Grand Tour video
- Organisation’s logo on Video Credits
- Videos distributed via media partners
- Rights to show videos online.
SPECIAL OPPORTUNITIES
Choose one of the following:
- Additional 4 places at Gala event
- Anchor event for launch of product or service
- Speaking opportunity (if available)
- Advertorial featurette in Oman Grand Tour Video
- Extended advertorial feature in Oman Grand Tour booklet.
OPTIONAL EXTRAS
We will consider requests for promotions that have not been listed here. For example:
- Flags & Banners
- Souvenirs
- Organisation’s logo on Rally garments
- Bespoke advertising campaigns
We are also more than happy to tailor the above packages to suit your desired benefits and budget whilst maximising your exposure.
SILVER ASSOCIATE MARKETING PARTNER
STATUS AS MARKETING PARTNER
- Organisation logo on one rally support vehicles.
- Use of the Tour name and logo in own marketing
PUBLICITY & PROMOTION
Signage
- Public display of organisation’s logo on event and visited locations banner.
Printed materials
- Organisation’s logo in Road Book / Magazine
Web and social media
- Organisation’s logo on home page
- Organisation’s logo with 25 words on the Partners’ page of Rally Royale Oman
- Logos displayed will be linked directly to your website.
MARKETING & ADVERTISING
- Benefits of exposure through our official media partner, the Ministry of Tourism, with its extensive network and media coverage locally, regionally and internationally.
- Logo on Partner Page in Road Book
- 1x Press Release featuring your involvement.
VIDEO COVERAGE
- Organisation’s name on Video Credits
- Videos distributed via media partners
- Rights to show videos online.
SPECIAL OPPORTUNITIES
- We are more than happy to tailor the above packages to suit your desired benefits and budget whilst maximising your exposure.
OPTIONAL EXTRAS
We will consider requests for promotions that have not been listed here. For example:
- Flags & Banners
- Souvenirs
- Organisation’s logo on Rally garments
- Bespoke advertising campaigns
We are also more than happy to tailor the above packages to suit your desired benefits and budget whilst maximising your exposure.
AMBASSADOR (AFFILIATE) PARTNERSHIPS
We welcome discussions with luxury brands and the prestige car community on collaborative activities to meet mutual affiliate marketing and promotional objectives.
This can be in the form of event partnerships, email campaigns, joint advertising, social media initiatives or specific sponsorship of activities in the run up to or during the event itself. Such an affiliation can benefit both our organisations with exposure to new audiences, as well as provide excellent brand association and media and communication opportunities through our mutual press releases, social and printed and digital media connections.
If you have an identified need in your calendar, or a new promotional idea that you’d like to propose to Rally Royale, please do contact us in the first instance. If your plans show potential for mutual gain, then we would be more than delighted to actively consider them as part of our marketing plans. For our part, we are achieving considerable exposure into a number of high-value groups ranging from classic car communities to international premium magazines and media.
FEES & EXPECTATIONS
An Ambassador Partnership is an excellent way to gain benefit from association with Rally Royale without necessarily breaking your marketing budget. The cost can be as little as agreeing to promote each other through our websites, press releases and joint marketing activities. An Ambassador Partnership can include a bi-lateral affiliate agreement offering sales commissions to each other on introductions that lead to sales.
Contact us at oman@rallyroyale.com for further information on becoming a Rally Royale Ambassador.
BESPOKE MARKETING PARTNERSHIP
Prior to as well as during the event we will actively promote and market the programme. We will do this through all available communication channels. These offer a number of event specific opportunities to promote associated brands in highly targeted circumstances. Budgets can be set to match requirements.
Contact us at oman@rallyroyale.com for further information about Bespoke Sponsorship options.
For more information on specific options, features and benefits please contact:
Ruba Jurdi / +44 7970 942 928 / arthur@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / arthur@rallyroyale.com
AFFILIATE PARTNERSHIPS
We welcome discussions on collaborative activities to meet mutual affiliate marketing and promotional objectives. Such an affiliation can benefit both our organisations with exposure to new audiences, as well as provide excellent brand association and media and communication opportunities through our routine press releases, social and printed and digital media.
For more information on affiliate partnerships contact:
Ruba Jurdi / +44 7970 942 928 / arthur@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / arthur@rallyroyale.com
Affiliate Partnerships can be in the form of joint events, email campaigns, joint advertising, social media initiatives or specific sponsorship of activities in the run up to or during the event itself.
For more information please contact:
Ruba Jurdi / +44 7970 942 928 / arthur@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / arthur@rallyroyale.com
An Affiliate Partnership is an excellent way to gain many of the benefits of a marketing partnership without necessarily breaking the marketing budget. Your commitment can be as little as agreeing to promote each other through our websites, press releases and joint marketing activities.
An Affiliate Partnership normally includes a bi-lateral agreement offering sales commissions to each other on introductions that lead to sales.
For more information please contact:
Ruba Jurdi / +44 7970 942 928 / arthur@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / arthur@rallyroyale.com
If you have an identified need in your calendar, or a new promotional idea that you’d like to propose to Rally Royale, please do contact Ruba Jurdi in the first instance. If your plans show potential for mutual gain, then we would be more than delighted to actively consider them as part of our marketing plans also.
For more information please contact:
Ruba Jurdi / +44 7970 942 928 / arthur@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / arthur@rallyroyale.com
THE OMAN AUTOMOBILE ASSOCIATION
Our contact with Oman was with the OAA, the official government agent overseeing driving in Oman. They have an excellent education programme, and strong relationships with the Royal Oman Police and automobile organisations. They’ve been very helpful facilitating our plans when in Oman.
THE MINISTRY OF TOURISM
We are working closely with the Oman Ministry of Tourism, who are offering logistical support as well as their expertise and contacts around the world. The ministry is responsible for developing an excellent profile for Oman. They see Rally Royale’s Grand Tour of Oman as an excellent branding opportunity for the country.
PROMOTIONAL GOALS
This document outlines our media plans and key messages, what audience we can communicate with, and promotional options.
Any questions?
For more information on specific options, features and benefits please contact:
Ruba Jurdi / +44 7970 942 928 / oman@rallyroyale.com
Arthur op den Brouw / +44 7776 230 950 / oman@rallyroyale.com
Recent Posts
- 19 Sep 2016
Classic.Events team visit the Goodwood Revival Festival to reveal the highlights
The Goodwood Revival Festival is a three-day festival held each September at Goodwood Circuit and is the most spectacular retro motorsports event of the world. If you didn’t
- 26 May 2016
Interview with Ruba Jurdi Published in BRIC+ Magazine
BRIC+ is a contemporary magazine based in London that interviews successful entrepreneurs and ideas makers all over the world. The magazine editor, John Hellings, interviewed
- 24 Mar 2016
Artcurial Interview
FEATURE VIDEO: Ruba Jurdi interviews Matthieu Lamoure, General Manager of famous Auction house Artcurial at the Paris 2016 Retromobile on the subject of three of the worldR
- 02 Oct 2015
Via Flaminia – The Classic Pre War rally in Greece, Part 1
The first few days of the Via Hellenica rally, taking 25 Classic Pre War cars on an incredible drive across Europe and into Greece for some wonderful touring in the ancient la